Your Everyday Asian
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About
Your Everyday Asian is more than just merch, it’s culture, comedy, and community stitched into something you can wear.
Founded by Esa Fung, this brand was born from a journey that started over 13 years ago, making stupid, funny videos just for fun. From posting on Vine to building a massive audience through short-form comedy, Esa turned a passion for creating content into a full-on entrepreneurial vision. What began as jokes on a screen became a way to represent a culture that deserved to be seen, celebrated, and laughed with.
Growing up Asian comes with shared experiences that are hilarious, relatable, and deeply meaningful. The family dynamics, the food, the stereotypes, the struggles, and the pride. Esa has always brought those moments to life through comedy, and now he’s bringing them to life through original merchandise.
Your Everyday Asian exists to give the community something real and tangible. Not just something to watch, but something to wear. Something that sparks conversation, makes people laugh, and instantly connects people who “just get it.”
This brand represents the idea that being Asian is actually powerful. It’s about owning your identity, laughing at the little things, and being proud of where you come from.
From stupid Vine videos to building a brand, this is proof that passion, consistency, and culture can turn creativity into something bigger than content.